Bachelor of Business Sales

New Zealand’s first degree in sales

 

The oldest part of business is now the newest degree course at AUT

 

Sales is an essential component of the business process. Sales not only supports, but leads the delivery of services and products across all sectors. In a competitive global environment it’s not enough to say “build it and they will come“...you need to sell it too.

Industry could see the gap and AUT was prepared to respond. The new Sales major was co-developed with a group that comprises some of the largest companies in New Zealand. Senior executives from Vodafone New Zealand, New Zealand Post, ANZ Bank and AMP came together to help create a programme that meets the requirements of business. These business leaders realized that Sales is an integral component of their business and they have difficulty recruiting experienced and trained staff with Tertiary qualifications - specifically reflecting sales processes, skills and competencies.

Available for the first time in 2007. The major has been developed for the Bachelor of Business degree and Graduate Diploma programmes.

• Bachelor of Business – Sales, 3 years full time or 4 years plus part time.
• Graduate Diploma in Business, 1 year full time or 2 years plus part time.

The Sales major will produce a wave of graduates with a broad understanding of business and specialist knowledge and capabilities in sales and sales management. This includes the process and techniques involved with personal selling and negotiation, the methods used to motivate and reward staff, and the fundamental tools to create and manage market relationships.

This programme prepares graduates for professional practice in both the national and international context.